Three friends. One car. Parked on the side of a highway, watching the Mumbai rains pour. We were laughing our butts off over trending reels, memes, and life itself — when we realized something simple but powerful:

There’s no force more powerful than self-expression.

We came from totally different walks of life — an MBA brain, a BFA creative, and a wild-card explorer — yet we were bound by something bigger.

Adventure. Emotion. Meaning.

We’d ridden across the country on bikes, tackled off-road trails in 4x4s, and seen sunrises in places most people hadn’t heard of.

And everywhere we went, we noticed the same thing — people trying to express who they were.

We wanted to build something that felt like us — Unfiltered. Emotional. Real.

Something that helped people wear their thoughts, speak without speaking, and carry their chaos with pride.

Today, we’re still that same group of people — just with a slightly bigger team, a bigger vision, and a community of thousands who get what it means to truly express yourself.